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Your GTM & outbound agency

More meetings.
More momentum.

Your offer and audience are the starting blocks. We build and run the outbound campaign that brings you prepared meetings.

Start your campaign

Research. Outreach. Follow-through.

Sprinter pushing from the left starting-block pedal with the right knee driving forward, wearing matching cream Cleats shoes
Built around your business.Run by Cleats.Follow the campaign

01 / Your starting point

Your brief.
Our next move.

You set the goal. We build and run the campaign.

Right tools. One accountable team.
  • Clay
  • Apollo
  • Your CRM
  • Your calendar
Example tools. Connections agreed to fit your campaign.

02 / Gain traction

Over the hurdles.
In front of clients.

We find the buyers, the message and the way in.

Two matching Cleats hurdles facing forward, centred in one straight lane with their feet inside its boundaries
  1. Research
  2. Relevant outreach
  3. Thoughtful follow-up

03 / Create momentum

Put your pipeline in motion.

Illustrative business owner reading a relevant message on his phone

An opening.

Relevant outreach to the right people.

The same business owner having a conversation on his laptop

Real interest.

We check the fit and agree the next step.

The business owner and a service provider in an introductory meeting

Your next meeting.

Buyer, context and next step. Ready for your team.

You lead the sales conversation.
We keep agreed follow-up moving.

Fit & pricing

Made for small B2B businesses

Your growth.
Our day job.

A proven offer. Buyers we can reach.
Someone on your team ready to sell.

Start focused. Scale with evidence.

01 / Set upA focused campaign.
02 / Run monthlyResearch. Outreach. Follow-through.

Setup and monthly fees agreed in your proposal.
Software, ads and human calling priced separately.

Start your campaign

A few things
worth knowing.

What do I actually get?

A focused campaign plan and the agreed work to run it: buyer research, outreach, routine reply handling, qualification and meeting preparation. We also keep agreed follow-up moving and review what is working with you. Your proposal defines the audience, channels, volume and service boundaries.

Is Cleats software or a managed service?

A managed service with software behind it. Your GTM engineering partner connects commercial judgement, data and automation, then operates the agreed campaign. You get one named partner and regular reporting. You do not have to learn a new platform; your supported CRM remains your sales record.

Which channels can we use?

The route depends on your buyers. We run agreed email outreach and can prepare calling for your team. A managed human caller is separately scoped and priced. LinkedIn remains manual and client-operated. Ads need a separate plan and budget. We do not offer automated cold voice calls or automated LinkedIn messages.

What will you need from us?

A proven offer, a clear starting audience, useful sales material and a named decision-maker. We agree authorised access to your business email, calendar and supported CRM. You own your domains, mailboxes and data. New accounts or software are agreed first; we never ask you to share passwords. Your team needs time to handle sales conversations.

Can we start small and scale?

Yes. We begin with a focused campaign that fits your budget and sales capacity, then expand when the evidence supports it. Setup, the monthly fee, usage, initial term, notice and pause arrangements are agreed before you commit. Your proposal also covers additional work and export of your data.

Do you guarantee meetings or sales?

We commit to the agreed work and transparent reporting. Results depend on your offer, audience, market and sales follow-through, so we do not guarantee meeting numbers or sales. You lead discovery, proposals, negotiation, closing and delivery; we handle agreed routine follow-up.

Your next move
starts here.

Start your campaignA short request. A real conversation.
GTM & outbound agency